“BeCheeky increased key term sales by 395% in three months using Minute Steak for both PPC and SEO”
The Client
BeCheeky.com, an online lingerie retailer which caters for men and women who want to buy for their partners.
The Objective
- To increase sales in 2008.
Why Minute Steak
BeCheeky approached Minute Steak to manage both its PPC and SEO campaigns because of its proven expertise in both disciplines and its consistent excellent track record with retail clients of a similar size. It was also confident Minute Steak would have access to the valuable resources and award winning expertise of sister company and full-service digital agency, Steak. A fixed management fee also meant BeCheeky knew they could budget accurately, as opposed to the percentage of media spend model used by some of the larger agencies at the time.
The Approach
Following keyword research and an analysis project, Minute Steak recommended target keywords and mapped them to the BeCheeky site to ensure the relevant pages were ranked for the appropriate keywords. Minute Steak was also proactive in identifying gaps in content and opportunities for optimisation improvements. Link-building, including distributing optimised press releases, was a core element of Minute Steak’s innovative approach for BeCheeky. In addition, Minute Steak took keyword data from BeCheeky’s paid search campaign to inform the natural search strategy. As part of its ongoing objectives, Minute Steak monitored stock.
The Results
- 13% increase in average order value, and over 16% increase in CTR%.
- Achieved a 36% increase in monthly natural search generated web traffic
- Improved the number of transactions from natural search traffic by 177%
- Achieved a 395% increase in sales from natural search keyword ‘bikinis’
- Year on year Valentine’s sales from PCC increased by 49%
Testimonial
“Minute Steak has become a highly valued partner in the years they have worked with us and their management of our paid and natural search is a significant driver of revenues for our business. We work in a fast-moving industry and need our partners to be flexible in response to our changing requirements – the Minute Steak team has always been this, and approachable, friendly and knowledgeable too.”
Justine Wyness, Managing Director, BeCheeky.com
