“128% increase in sales generated from PPC activity managed by Minute Steak”
The Client
Hackett is a classic British clothing and accessories brand that encompasses an international chain of shops selling in 28 countries, catering for men and children.
Why Minute Steak
Hackett appointed Minute Steak to manage its paid search marketing campaign in November 2008.
Minute Steak was chosen because of its ongoing expertise in running luxury fashion paid search campaigns, its modest management fee, and high level of service.
The Objectives
- Increase online sales as a proportion of total company sales
- Achieve improved return on investment from PPC activity
- Increase search engine clicks and click through rate
- Increase conversion rates and average order values
- Lower cost per acquisition costs
- Strategically execute PPC activity in line with seasons and promotions
- Share learnings with wider in-house marketing team and external agencies
The Approach
Minute Steak undertook a thorough analysis of Hackett’s existing account and completed an extensive restructure to maximise performance. Minute Steak worked closely with Hackett’s marketing team to integrate messaging and test landing pages particularly during new season previews and sales.
Results
Hackett has benefited from:
- 128% increase in sales generated from PPC activity
- 111% increase in total online sales revenue driven by PPC
- Successful account handover across all the major search engines with minimal downtime
Testimonial
“I am extremely pleased with the way in which Minute Steak picked up our PPC account so quickly and improved it almost overnight. They have a deep understanding of how PPC works and this shows in everything they do. Their management of the account is also of a very high standard and I’ve been particularly grateful for the search marketing insights and research they have presented to us.”
Johnathan Lewis, Online Marketing Manager, Hackett
