PPC advertisements are highly-relevant text ads displayed in response to a consumer’s search engine enquiry. These ads are displayed as sponsored listings within the search results and each includes a link to the company page. It is important to remember a cost is only incurred if a user clicks, interacts or completes an action with the ad.

There are three main search engines: Google, Yahoo! and Bing. Minute Steak will manage the entire set up of your PPC activity and provide detailed results.

PPC & SEO Differences
The below table outlines the differences in PPC and SEO:

PPC & SEO Integration
If advertisers want to achieve the best results from their online investment, brands should not focus just on PPC or SEO. The ideal long term strategy is to have high visibility on both paid and natural sides of the search results. This is the most effective way for a brand to standout and achieve dominance within a search page. An integrated strategy will also give the greatest chance of consumer clicks, meaning that both click volumes as well as overall conversion volume are higher.

If you’d like to learn more about improving your “findability” with Minute Steak, contact us and we can tell you about how we have helped our existing clients and how our consultative and insightful approach can help you.