At Minute Steak we have developed flexible PPC Management Solutions designed for businesses with a smaller advertising budget or niche product offering. Our team is constantly developing our methodology based on latest industry improvements in order to provide maximum effectiveness for your PPC campaign.
PPC Management Solution
We understand that every business is different, and tailoring every campaign to the needs of the client is essential to delivering results. However underneath each campaign we follow a set framework:
- Define Targets
- Account set-up and research
- Measurement & Insightful reporting
- Ongoing Account Optimisation
Help you to define targets
We collect information on your business during an initial strategy meeting, define your key objectives, goals and timelines and work out the most suitable approach for your business.
Account set-up and research
Planning is a critical part of any PPC campaign, it involves:
- Keyword analysis and creation across the major search engines.
- Bespoke advertisement text creation.
- Deep-linking to specific web pages of your site.
- Applying a campaign structure that allows for maximum budget control.
- Defining and implementing the bid strategy.
We follow best practice guidelines and use our experience in working with business like yours to choose the right keywords and copy to attract converting customers to the right page on your web-site.
Measurement & Insightful Reporting
Accurate monitoring of your results is essential for an effective Pay-Per-Click campaign. Measuring and evaluating your results properly will ensure that your costs stay under control, which helps maximise profit.
At Minute Steak we analyse and report on KPIs, optimising accordingly to achieve the best results for you. A comprehensive report supported by insightful and detailed commentary will be provided on a weekly basis.
Ongoing account optimisation
Once your account has been set up, we undergo continual, pro-active testing and optimisation. This is to ensure your ad is attracting the maximum number of visitors, they are being converted into customers and, when they land on your site, the cost-per-customer is as low as possible.
There is no minimum budget or fixed contract – you spend what suits you. We simply charge a monthly fee to manage your account, based upon a choice of two service tiers of £500/month and £1k/month.
If you’d like to learn more about improving your “findability” with Minute Steak, contact us and we can tell you about how we have helped our existing clients and how our consultative and insightful approach can help you.
