The Minute Steak account management team has experience in managing paid search through a number of leading digital tracking solutions. Our expertise, accompanied by market research and a number of trials to find the most cost effective tracking solution, led to Kenshoo being our tracking solution of choice.

Search Marketing Tracking Solutions
Kenshoo is a global innovator in search engine marketing technology with extensive industry knowledge. This technology enables us to gain additional insights to form paid search strategies that ensure your PPC activity is profitable and successful.

We also recommend that all clients implement Google Analytics as a free solution to on-site performance data. Minute Steak is happy to discuss the implementation with your web developers to ensure that you gain the most insight from the tool. We will also implement the linking of your Google AdWords account to Google Analytics and ensure any Yahoo and Bing paid search activity is tagged to enable you to view all PPC activity performance within one location.

Insightful Paid Search Reporting
Minute Steak provides a detailed report of your PPC performance on a weekly basis. This report is accompanied by insightful commentary on your account management, strategies and next optimisation for implementation.

The report provides search engine, campaign, ad group and keyword performance inclusive of key metrics and conversion data. Unlike some agencies, Minute Steak provides this performance data to a keyword level outlined in an easy to read format. We take every step to ensure you have a clear understanding of how and where your media spend is being applied and how our search expertise is being used to optimise results and increase your return on investment.

Strategic Meetings
Our £1k/month paid search management tier, will give access to a dedicated account manager who shall conduct weekly phone calls with you to discuss your account performance. This provides an opportunity to discuss the integration of future marketing plans with your paid search marketing activity.

We will complete a quarterly presentation discussing your account performance and additional insights provided by Kenshoo (or alternative tracking solution) and how these have enhanced strategies and ultimately your account performance.

If you’d like to learn more about improving your “findability” with Minute Steak, contact us and we can tell you about how we have helped our existing clients and how our consultative and insightful approach can help you.