SEO is the process of improving a website in order to achieve the highest possible position in natural search results. This is done by defining key relevant phrases for a company and its offering, then optimising content on the site and building quality links to reflect this.

Minute Steak will manage both on and off-site SEO to maximise performance. This includes consulting with your web developers to implement required meta tag and other on-site changes, whilst providing detailed results on link building and ongoing off-site optimisation.

Differences between PPC & SEO
The below table outlines the differences in PPC and SEO:

PPC & SEO Integration
If advertisers want to achieve the best results from their online investment, brands should not focus just on PPC or SEO. The ideal long term strategy is to have high visibility on both paid and natural sides of the search results. This is the most effective way for a brand to stand out and achieve dominance within a search page. An integrated strategy will also give the greatest chance of consumer clicks, meaning that both click volumes as well as overall conversion volume are higher.

If you’d like to learn more about improving your “findability” with Minute Steak, contact us and we can tell you about how we have helped our existing clients and how our consultative and insightful approach can help you.