At Minute Steak we have developed flexible SEO Management Solutions designed for businesses with a smaller advertising budget or niche product offering. Our team are constantly developing and improving our tried and tested ethical approach to SEO methodology to provide maximum effectiveness for your SEO campaign.
SEO Management Solution
We understand that every business is different, and tailoring every campaign to the needs of the client is essential to delivering results. However underneath each campaign we follow a set framework:
- Define Targets
- Keyword Analysis
- Benchmarking
- Bespoke Website Auditing
- Flexible Strategy
- Measurement & Insightful Reporting
- Ongoing Consultancy
Help you to define targets
We collect information on your business during an initial strategy meeting, define your key objectives, goals and timelines and work out the most suitable approach for your business.
Keyword Analysis and Prioritisation
With every campaign it is important to choose the correct keywords that ideally match the search phrases that a potential customer uses to find products and information. These are not always obvious; selecting the appropriate words to target can be a difficult task.
We provide an extensive list of potential keywords to every client based on analysis of traffic and competition. Prioritisation is then made based on the statistics for each keyword before moving on to the next stage.
Benchmarking
Before commencing any online activity we determine with you a pre-agreed list of key performance indicators. These KPI’s are used throughout the lifetime of the SEO project to assess the effectiveness of the campaign and give full visibility to you.
Bespoke Website auditing
We determine within the initial strategy meeting whether a full technical audit of the website is necessary. No two websites are ever the same and all have their own issues to overcome.
Each audit is bespoke from start to finish, avoiding any technical jargon where possible. Our team organise the audit based on importance. Every technical audit is followed up with a “client and web development” meeting to discuss implementation and development cost.
Flexible Strategy
With all businesses, online marketing strategies change. At Minute Steak, we adopt a flexible and responsive approach, which ensures your needs are fully understood.
Measurement & insightful reporting
Accurate monitoring of your results is essential for an effective Search-Engine-Optimisation campaign. At Minute Steak we analyse and report on KPIs, optimising accordingly to achieve the best results for you. A comprehensive report detailing initial month on month KPIs (and where possible YoY) will be provided on a monthly basis. Quarterly and Yearly reports can be provided where necessary along with any ad hoc reports for internal business meetings.
Ongoing Consultancy
As search engine algorithms change and websites are updated, pro-active assessment is fundamental to keeping a website competitive within the search results. We maintain ongoing consultancy with each and every one of our clients informing them of any search or website implications which could be having detrimental effect.
If you’d like to learn more about improving your “findability” with Minute Steak, contact us and we can tell you about how we have helped our existing clients and how our consultative and insightful approach can help you.
