Social isn’t just about having a snazzy Facebook page or huge numbers of Twitter followers. It is about identifying your target audience online and how they want to engage with you. Our job is to devise a strategy that enhances the relationship between your brand and its customers.
Rather than talking at your customers on the social platform, you should be listening to how they talk about your brand, industry and other areas of interest to them. We’ll provide you with this insight and how it feeds in to your strategy.
It’s easy to produce random content each week and upload it to a blog. It’s hard to development a unique and interesting content schedule that integrates with your other marketing activity and generates reader discussions, shares and new customers. We take the hard route.
Not only does your brand have its own personality, but nowadays it has more social profiles than Justin Bieber. It’s important that your brand’s social profiles from Facebook to LinkedIn are forged in the right image.
It’s probably time to mention again that content is king. However, there’s no point creating content if no-one sees it. It would be great if every piece of content went viral, but more realistic to aid the process by putting each piece of content in as many relevant places as possible.