At Minute Steak, something that we always encourage our SEO clients to do is to ensure that their site is full of good quality, interesting to read content. The reason for this is that it enables search engines to understand more about what the site offers and making information available to users makes the site more engaging, which again has benefit for SEO.
An example of a website using content well is the Woodlands Junior School in Tonbridge, Kent which also appears as primaryhomeworkhelp.co.uk in the search results. Their site is absolutely packed with content and they rank for some really generic terms that many businesses compete to appear for at considerable expense.
Here are some examples of what they rank for:
Easter – Position 2
Electricity – Position 3
Christmas – Position 4
The British Royal Family- Position 5
Houses – Position 7
Science – Position 9
Pubs – Position 9
If you click through to the pages that appear for these terms you’ll see that they’re incredibly targeted and are both content and image rich. The overall look and feel of the site isn’t great, in fact, it’s just very simple. There are usually over 500 words of content, often as high as 1000 words of content on the page and this is broken down into clearly titled headings to make the information more digestible.
The content is all unique, nothing has been copied from other sources, it’s interesting to read despite being aimed at a young audience and links to relevant pages throughout the text.
Recent Google updates such as the Panda updates have really taken their toll on sites which are thin on content or which farm out articles designed for link building purposes.
What’s the impact for our clients?
We can’t stress enough the importance of good, quality content and regularly updating the text on the website. This shouldn’t be done for the sake of it though. Many companies have hoards of excellent content that sits on the site but hides in inaccessible parts of the site, making this accessible to search engines can make a big difference.
If you’d like more information on how the Panda Updates affect your site or how to improve your content, please get in touch.
