We’ve all been there, meeting friends of friends, and the inevitable third question comes up; “So, what do you do then?” At this point, I decide whether to leave my response as “online advertising” and change the topic before being asked if I work for Google. Sometimes, I confidently reply “PPC”, and the other person either learns something about what I do, or they already understand PPC and we end up talking about all things online! In future I will be referring them to the Minute Steak website and blog. There will be something interesting for the person in question in both of the above scenarios.
To continue with the knowledge-sharing theme, today I had a look at the recently launched Google AdWords “Small Business Corner”. This space was developed by Google to enable their AdWords users to share tips and ask questions. In the forum, Small Businesses using PPC can discuss best practice and other topics. The suggestions offered by Google to start the ball rolling include:
- Choosing the right tools to measure results
- How to write great ads
- Finding the right frequency to sign in to AdWords
Users are also able to create a profile, describing their business. Presumably this will serve for similar small businesses to share advice or look for topics relevant to their needs.
Will this have any implications for agencies? I don’t believe so; larger businesses that have the available funds will still look to agencies for their expertise and full time management. The Small Business Corner will provide an online space to share knowledge and experiences of AdWords. I think this will be most useful for businesses wanting to start running their PPC activity on a smaller scale or before investing in full-time professional management via an agency.
