“The golden age of Internet standards is ending. The Web is splintering, and interactive marketing is fragmenting along with it. Welcome to the age of the Splinternet” – Forrester.

Media consumption is forever changing, and never more so than now. The development of new devices, new interfaces, apps and formats means that there are now an ever increasing number of media through which consumers engage with brands, and more importantly – purchase goods. Minute Steak’s sister agency, Steak, has produced an essay which we’d like to share with you, which examines these trends, and how companies can take advantage of them to increase brand equity as well as direct sales.

You can access this thought provoking report here:

Please feel free to contact us if you would like to discuss your future digital strategies and how we can help you plan for the “splinternet”.